Customer story Merba: A successful collaboration in Microsoft Dynamics
By Oscar Geurtsen
about Merba
Merba, based in Oosterhout, is a leading manufacturer of cookies with a large international market. The company combines high-quality production techniques with innovation to deliver a wide range of world-class cookies, ranging from classic chocolate chip cookies to innovative combinations with unique flavors. Their products are exported to more than 100 countries, making them a major player in the global biscuit market.
A long-term and sustainable relationship
Fresh Dynamics and Merba have been working together successfully for many years. This sustainable relationship is built on mutual trust and professionalism. This makes the collaboration very smooth and leads to great results. For Merba, Fresh Dynamics is not just a software supplier, but a strategic IT partner who thinks along and looks ahead.
Optimization of AX2012 R3
An example of a Fresh Dynamics project at Merba is the development of additional functionality within the existing AX2012 R3 system, which has significantly improved Merba's internal processes. In addition, Fresh Dynamics designed and implemented a user-friendly agent portal that fully integrates with AX2012 R3. This portal increases accessibility and increases efficiency for Merba's employees.
” The collaboration with Fresh Dynamics enables us to make a difference where necessary.
Their effective approach, flexibility and expertise make them a valuable and reliable IT partner for Merba.”
Jan den Hartog
CFO at Merba
Seamless transition to Dynamics 365
Merba is currently working on a complex upgrade path from AX2012 R3 to Dynamics 365 Finance and Operations (Dyn365FO). Within this path, Fresh Dynamics has developed new functionalities that fully meet Merba's specific needs. An important part of this project is the integration with an MES application, which allows production processes to be managed even better.
Clear communication and flexible approach
Fresh Dynamics has always distinguished itself through clear and effective communication. Thanks to weekly sprint sessions, Merba has continuous insight into the progress of projects and can quickly adjust where necessary. Merba provided the functional input itself, which was translated into practical solutions in consultation with Fresh Dynamics. This flexible approach ensures that the solutions fit perfectly with Merba's operational and strategic goals.
